It is a fact that a website continually updated with new content being added regularly has a good chance of doing well in Google. One method longstanding regularly to expand the content of a site is through the use of a blog. While there are many platforms to choose to manage a blog, few can compare with the enormous flexibility offered by WordPress, and cost of free elections, the price can not win either.
Google loves fresh content and fresh, and the creation of a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help your search rankings . The beauty behind WordPress is that there is a wide range of completely free plug-ins can be installed easily, making your blog search engines entirely.
There are some basic guidelines and essential modules you must consider when installing your WordPress blog.
Template Design
The first configuration we need to do is to work on customizing the design to match your existing site. What I would suggest finding a template that matches as closely as possible the look that will then work to adjust the graphics, colors, and others to achieve the desired appearance.
Most changes will occur in the header.php, footer.php, index.php, page.php and files in the editor of subjects, however, the issue of installing the files that are given really need to be updated. You also need to make some adjustments to your CSS file. These changes involve all those working with the code and graphics, and are more likely to be left to a professional.
Once you have created your design, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and probably do not need an expert to help here.
Permalinks
The next thing to do is customize your URL. You do not want the post default URL ( "pageid = #"), they simply are not search friendly and you want your default name to have any meaning for them. While you can customize your URL with several plug-ins, we can not always do this, so be sure to have a defect that can live.
Under the settings tab on your desktop, click Permalinks. Here I suggest a choice of settings that include the post name. Including the month and year is completely optional, since they have little or no impact on your search rankings, but definitely do want to include the name since.
WWW or without WWW
With WordPress there is no need to worry about the www vs. non-www redirects. Is handled for you, but you do need to select the variation you want, and it's easy to do. Under "General Settings" you will see two fields, one for the "WordPress address" and the other, "the blog address. Make sure that these fields include the "www" (or not), what you want, and that's it. (I always recommend using the "www" version of the URL as most people linking to your site to use, and this will help maintain consistency between your web site.
Plug-ins needed
There are an almost infinite supply of free plug-ins out there that can add to your site from photo galleries and spam protection, to the media for integrators Twitter, Facebook, Digg and others. While many of these will benefit from his blog and search rankings, XML Sitemap, SEO and plug-ins are really essential.
SEO plug-in
When configuring your new installation, the first plug-in you need to install the enabling customized title, meta description tags and the URL of the page. There are a number of tools to do so from the very popular "All in One SEO Pack" for a relative newcomer "HeadSpace2.
Although I personally have yet to try HeadSpace2, is high on my list, as recommended by many industry professionals as the best WordPress SEO plugin. For any new blog I recommend you install this plug-in will be installed immediately.
XML Sitemap plug-in
To the best of my knowledge, HeadSpace2 not have a choice of XML sitemap, and as such I highly recommend "Google XML Sitemaps. This plug-in automatically generate XML sitemaps for you on the progress and submit it to Google every time you add, delete or update a page or post. This helps ensure that Google has the latest information at all times. It is a very simple plugin to install and configure, and once setup, you can forget about it and that will work for you.
An optimized site filled with relevant content can do well in Google if setup correctly. The power of WordPress you can have this process so incredibly easy, all you have to worry about the major is writing articles and selling their customers. Plug-ins and features are endless and if WordPress is installed correctly can make optimizing your blog considerably easier, increasing your chances of ranking higher.
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